Master of Arts in Public Opinion and Survey Methodology

General content

Surveys and public opinion polls have grown in importance in recent years in social, consumer, political and policy research, and their value is increasing as researchers explore their potential to provide insights in combination with big data sources. In the digital age, methods of data collection as well as techniques and tools for the analysis and interpretation of data have become fundamental skills for social and political science graduates. There is a recognised need for professionals who are able to combine a strong theoretical, methodological and technical knowledge of survey research, with the ability to manage, analyse and visualise data, and the skills to apply all this to complex research challenges.

This interdisciplinary Master’s course, resulting of the collaboration between the Faculty of Social and Political Sciences of the University of Lausanne, the Faculty of Humanities and Social Sciences of the University of Lucerne and the Faculty of Science of the University of Neuchâtel, is intended to teach students how to produce a survey independently, from its design to data processing.

Alongside, you will learn how to perform statistical analyses of data using a variety of methods and how to visualise the results. These practical skills are combined with a theoretical background in the social and psychological processes underpinning public opinion formation and expression, and social and consumer behaviour.

Distinctive features of the study programme are its multilingualism and multidisciplinarity, with the emphasis on both academic and practical aspects.

Practical information

Organiser
University of Lausanne
University of Neuchatel
University of Lucerne

Degree awarded
Master of Arts (MA) in Public Opinion and Survey Methodology

ECTS credits
90

Duration
3 semesters

Teaching language
Mainly English for the compulsory courses, and the languages of the three partner universities (optional). Recommended level : C1.

Admission requirements
Candidates must hold a Bachelor’s degree awarded by a Swiss university in one of the following fields: Sociology, Political Science, Media and Communication Sciences, Psychology, Economics, Finance, Management or a qualification deemed equivalent by the Scientific Committee.
A programme designed to bring the student’s basic knowledge of statistics or quantitative methods up to the required standard is available.

Final enrolment dates
30 April. The degree course begins in the autumn semester.
Candidates needing a visa to study in Switzerland : 28 February.

More information
Website of the Faculty of Social and Political Sciences

Career prospects

In addition to methodological insight and knowledge, particularly quantitative and statistical, enabling them to design, implement and analyse a survey in the private or public sector, students develop theoretical skills that allow them to understand how chosen methods and research questions can affect results.

The course also develops a large number of cross-disciplinary skills such as: discernment, analytical and summarising skills, research experience, and so on. This range of skills, combined with specialist knowledge acquired during their studies, prepares students for professional careers in very varied sectors of activity, such as:

  • Private and public companies in the sector of polling, data collection and analysis (social and market research)
  • Federal and cantonal public administration, statistical offices
  • Doctoral training, research and teaching at University or UAS level
  • Non-governmental and international organisations
  • Journalism, media, public relations, communication
  • Business and marketing analytics

Alumni testimonials: https://surveymethods-ch.weebly.com/alumni-testimonials.html

Subject to changes.
The French version prevails. Only the official texts are authentic.
Last update: 26 February 2018

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Version: February 2018

Contact

Mme Renate Albrecher
Scientific coordinator of the programme

University of Lausanne
Faculty of Social and Political Sciences
Quartier UNIL-Mouline
Géopolis
1015 Lausanne-Dorigny

Unicentre - CH-1015 Lausanne
Switzerland
Tel. +41 21 692 11 11
Fax +41 21 692 20 15